Crack in the Road

Blooms, or more specifically their record label (Dusk, Dais, Dawn) know how to play the game.

With little information online available about Blooms, aside from a record label Bandcamp and Soundcloud, alongside a very considered image, Blooms demonstrate an immediate understanding of how hype production works. Their debut track, Skin, is a gorgeous, female vocal led synth-pop number, in the veins of London Grammar or Vaults, yet darker, and slightly more introvert. Check out Skin below.