This track by New York based songstress Lana Del Ray has taken the internet by storm, clocking up several hundred thousand views over the past few days.

Describing her own music as Hollywood Sad Core, Video Games is a haunting ode to adoration of the highest order. A delicate piano and lightly plucked harpsichord orchestrate the track, floating mysteriously over spliced footage of computer games, nostalgic films and telling shots of Del Ray, performing Video Games against a bleak, motionless background.

At times the lyrics verge on contrived and sickeningly sweet; ‘Everything I do, I tell you all the time, heaven is a place on earth with you‘, however the delivery pulls Video Games back from the brink of becoming a self-indulgent, unoriginal track spewed out by a fame hungry balladeer, and instead adds to the unique and honest atmosphere Del Ray conjures up. From her stunningly elegant diva inspired looks, to her devastatingly genuine approach to music, Lana Del Ray is an emotionally fractured yet somehow reassuringly complete artifact, and is surely destined for phenomenal success.