Photo: Ian West

One regular occurrence during this years SXSW was running into fellow Geordies (not all technically Geordies but we’ll let them off for that) Let’s Buy Happiness at rather random locations; be it a bus stop or simply strolling down 6th Street, these guys seemed to be everywhere during their successful stint in Austin.

Having played around with a more electronic sound for a while, new single Run, sees them returning to their folkier roots, yet still centred around the impeccable vocals of Sarah Hall. Arguably more confident and reassured than previous outings, it’s an extremely exciting first taster of their long awaited debut album, Chants For Friends, expected later this year / start of next year.